Get the keys to making online advertising work for you and your organization. See how pay-per-click advertising with Google AdWords works. Find out how to test low budget AdWord campaigns. Learn how you can target local audiences. Then discover Facebook advertising and how you can determine the demographics and numbers of people you want to reach. This is part three of the four-course Digital Marketing Certificate series. While it's recommended that all four classes in the series are taken, this course can also be taken as a stand-alone.